OUR FOCUS ON WATER

WHY WATER?

  • Close to 1 billion people across the globe do not have access to drinkable water, leaving roughly one sixth of the world’s population at risk of contracting fatal diseases*
  • One third of the world’s population lives in water-stressed countries – by 2025, that number is estimated to rise to two-thirds*
  • Just 10 countries share 60% of the world’s natural, renewable water resources**
  • Only 58% of the population of sub-Saharan Africa had access to piped water supply, and only 37% has access to improved sanitation***
  • When children in water-stressed countries lack access to clean water, they’re faced with waterborne diseases such as malaria and diarrhea – a threat to their lives.

OUR GOALS

  • To educate colourists and consumers about what they can do to conserve water every day: the Pureology WaterSaver Salon digital tool allows salons to estimate their current usage and identify ways to conserve water
  • To minimize our “water footprint” in by decreasing the water consumption and water pollution associated with our products
  • Improve our “blue footprint” by optimizing our formulations, packaging and manufacturing process so they require less water consumption
  • To help bring life-sustaining water to communities in need by supporting Green Cross International's Smart Water for Green Schools program: with each purchase of Limited Edition Hydrate Shampoo and/or Condition, one Euro goes towards this program
  • To help bring life-sustaining water to communities in need by supporting Green Cross International’s Smart Water for Green Schools program. With each purchase of Limited Edition Hydrate Shampoo and/or Condition, one Euro goes towards this program

* Source: Green Cross International
** Source: Growing Blue
*** Source: World Health Organization