Pure Volume®

Help fine colour-treated hair retain its fresh-from-the-salon vibrancy with ZeroSulfate shampoos containing the exclusive AntiFadeComplex.

Our vegan, volume-boosting formulas offer extraordinary colour protection and voluminous body:

  • Advanced Volumizing Micro-Emulsion Technology
  • Multi-Weight Proteins of Soy, Oat and Wheat
  • Conditioning Plant Extracts of Lemongrass, Papaya and Ginseng 


AntiFadeComplex - Exclusive blend of antioxidants and full spectrum UVA/UVB sunscreens including Heliogenol, plus Vitamins C and E:

  • Helps maximize colour retention

Advanced Volumizing Micro-Emulsion Technology:
Tiny molecules:

  • Strengthen and improve hair condition
  • Enhance colour radiance

  • Create volume from within, without weighing hair down

Multi-Weight Protein Complex - Soy, Oat and Wheat:

  • Helps strengthen, rebuild and repair
  • Adds fullness and body

More Benefits:

  • Naturally boosts hair's body while delivering weightless moisture
  • Adds healthy shine

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