To Pureology, sustainability is a long-term commitment to minimizing the negative environmental impact of our products across their entire life cycle – from the ingredients that go into our formulas to the raw materials that comprise our packaging to the effect our products have on the environment both during and after use.

To accomplish this, we're committed to optimizing our use of resources and educating colourists and consumers on what they can do to support sustainability. We also acknowledge our social responsibility, and strive to make a positive impact by providing clean water to children through our support of Green Cross International and the Smart Water For Green Schools program.

As the brand of choice for professional colourists and their clients, we do all of this without sacrificing the performance or integrity of our extraordinary colour care products.


  • Sustainability is a responsibility, not a luxury
  • In minimizing our environmental impact through water conservation, waste reduction and reduced eco-toxicity across the entire life cycle of our products
  • In educating colourists and consumers about what they can do to support sustainability every day
  • That clean water is a fundamental right for every adult and child around the globe
  • In animal rights