Pureology opens its doors with Vegan ingredients and formulas featuring organic botanicals.




Pureology establishes a partnership with Green Cross International.  The following are introduced:

  • Product shippers, packaging and printed materials made with Forest Stewardship Council (FSC) stock and Post-Consumer Recycled (PCR) materials
  • Soy-based inks for printing
  • Non-petroleum energy printers


Pureology commissions an in-depth Life Cycle Assessment to fully understand the environmental impact of our products.  New packaging is introduced with:

  • 50% PCR materials
  • 100% recyclable materials
  • Reduced water and energy used
  • Reduced use of secondary paper packaging

What Is A Life Cycle Assessment?

To gain a better understanding of how our products impact the environment, Pureology commissioned what’s known as a Life Cycle Assessment (LCA).

An LCA is an in-depth, scientific method of measuring environmental impacts associated with all the stages of a product's life, from the raw materials that go into formulas to manufacturing, distribution, consumer use, and how products are disposed of after use. The LCA measures environmental impact across categories such as greenhouse gas emissions, energy use, water quality and water use.

Key Findings

  • Through packaging changes, we’ve reduced our environmental impact across all categories tested

  • 99% of the water used during the life cycle of a bottle of Pureology Hydrate Shampoo or Condition occurs during the consumer use phase*

  • The water, plus the energy used to heat water during the consumer use phase, are the largest sources of environmental impact across the life cycle of our products

What does this mean?

  • Focusing only on packaging would leave a huge opportunity to further reduce our environmental impact unaddressed

  • In addition to our efforts in manufacturing and distribution, we need to educate colourists and consumers about water conservation so that, together, we can truly bring about change

*According to sustainable audit conducted by Five Winds International